Month: October 2018

Music Download Promotions- Harnessing The Marketing Advantages

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Music download promotions are as powerful and wide-reaching as they are evergreen. They give your company a multi-faceted marketing tool with which you can leverage popular artists to grow your brand and excite your target market. Because new artists are continuously catapulted into the spotlight, your business has access to an unlimited resource of popular music. You can harness this resource to meet an unquenchable consumer demand. In doing so, you’ll improve your brand and create a surge in product sales.

Below, we’ll give you a comprehensive preview of music download promotions. You’ll learn how they work and the unique advantages they offer your business. We’ll also describe how to use digital promotions to deliver a memorable impact at a surprisingly low cost. Last, we will explain how you can tailor music download promotions to form a seamless fit for your target audience, regardless of your marketing objectives.

How Music Download Promotions Work

Digital music incentives are delivered to your customers online through customized landing pages and branded music stores. The music download promotions are launched by distributing promo codes and website URLs in-pack, on-pack, through email, text messaging, signage, custom-branded cards, and other platforms. You can customize your marketing campaign to control its reach into your target market.

When your customers visit the website URL listed on your promotion, they’ll be able to choose from a library of popular artists and songs. Once your customers select their downloads, they are prompted to enter their promo code.

You’ll enjoy a tremendous level of flexibility in customizing your music download promotions. You can broaden your music library to include millions of songs, or tighten it according to your audience and marketing objectives.

Harnessing The Advantages Of Music Promotions

Because the landing pages to which your target market is driven can be customized with your company’s logo and artwork, your music download promotions dramatically improve brand recognition. And because music has such universal appeal, it is one of the most potent levers for increasing customer loyalty.

But, that is merely scratching the surface of their marketing potential.

When your target audience arrives on your customized landing pages, you’ll have an opportunity to introduce them to new products your company is launching. You can also require them to provide personal information prior to downloading songs. That allows you to compile a valuable database that you can leverage for future marketing campaigns. While music download promotions can be harnessed to generate a boost in immediate sales, their potential effect on your business’s bottom line extends much further.

Digital Promotions: High-Performance Promotional Impact At A Lower Cost

Digital promotions have quickly evolved into a multi-billion dollar industry. Businesses have realized that music download promotions and other digital incentives can increase their marketing reach at a remarkably low cost. Promotional incentives can be delivered through email, online to mobile devices or customized landing pages. Given the high-performance impact of these promotions, the cost of distribution to a massive audience is exceptionally low.

Tailor Music Download Promotions To Your Audience

Your target market can likely be broken down into tight segments. You can launch music download promotions that cater specifically to each of these segments, according to their taste in music. The tighter your focus, the higher response you’ll enjoy.

For example, suppose you’re promoting a brand that appeals to multiple age groups. A younger audience may be motivated by music download promotions highlighting alternative rock and hip hop artists. An older audience might be more willing to respond if offered classic rock songs. Still other groups of your target market may be motivated to respond to music download promotions featuring Latino artists. Every market segment represents an opportunity to refine your focus and tap into a specific pool of consumers.

Entertainment Promotions Leverage High-Profile Entertainment Content

Music download promotions are merely one of several types of entertainment promotions that can help drive your brand. Entertainment that has been created to promote high-profile content such as films, video games, television shows, and CD releases can be licensed and offered as digital incentives. That allows your company to benefit from the top of mind awareness enjoyed by these entertainment properties. Imagine launching music download promotions for your brand that ride on the coattails of the latest Hollywood blockbuster or CD release.

Executing Music Download Promotions For Your Company

You can penetrate new markets, invigorate your current customer base, improve brand recognition, and spur long-term sales by launching customized music download promotions. Your entire campaign can be designed as a turnkey solution. There’s no need to host the music library on your site. Nor do you need to take an active role in driving web traffic to your branded landing pages. The delivery and fulfillment of your digital music incentives are also handled as components of the back-end system.

If you are not already leveraging music download promotions to reach more deeply into your market, now is the time to do so.

You’re Being Manipulated – How Music Impacts Your Shopping Habits

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In case you assume music would not affect you, you will be altering your tune after studying this. It is a true story of a current examine from Leicester University in England.

You are off to the grocery store and resolve to stop by some shelves providing French and German wine. You make up your thoughts to buy a bottle of the French wine.

Whereas testing, you are requested why you picked the wine. You respond “The label seemed great”, or “I favored the value”. You then’re asked in case you seen the French accordion music that was enjoying once you took that bottle off the shelf. You say that you simply did. Did it affect your choice of wine right now? No, of course not, you answer.

That’s funny as a result of on the times that French music is performed almost eighty% of customers chose the French wine. On the days that German music the Opposite happens.

In other phrases, this examine discovered that when you bought some wine from their shelves you have been 3 or 4 occasions extra seemingly to choose a wine that matched the music than the wine that didn’t match the music.

Guess what these wine-patrons responded when asked on the checkout if the music influenced their choice. Only one out of 44 prospects said that the music was the explanation they purchased the wine. That’s 2%!

The affect of the music was Huge but the clients Didn’t Discover or Believe that it was affecting them. It solely took a matter of minutes or seconds for music to get into these individuals’s brains in a strong way.

Related experiments have shown that classical music can make folks purchase dearer wine.

Here’s another research to chew on. Most of us exit to eat a minimum of as soon as a week. Are you aware which music makes you spend extra once you’re at a restaurant?

In this research, a British restaurant performed pop music, classical music and no music over the course of 18 evenings. Average spending costs per person were calculated for the following classes:

Appetizers, Primary Courses, Desserts, Coffee, Drinks from the Bar, Wine, General Beverage Invoice, General Meals Bill, and Total Quantity Spent

Additionally they measured the whole time folks spent in the restaurant. This is what they found.

There was an Important distinction between evenings when classical music was played and no music or pop music have been played. Classical music resulted in higher spending. Across the board in all categories. Different eating places right here and overseas have had related results.

What does this imply? It is pretty simple. Classical music relaxes and makes you’re feeling good. And feeling good makes you want the best.

That is why so many successful folks take heed to excessive frequency classical music. They comprehend it helps them work higher, suppose higher, and get higher levels of energy. They comprehend it will not deplete them, get them distracted and lift their heart rates, like exhausting-hitting low frequency music does.

The wonderful impact that music has in your thoughts and body is being proven in study after study. It is info that shouldn’t be ignored. Particularly lately, once we’re exposed to music anytime we enter a building.

Importance Of Music Videos

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Music videos represent a very important part of the music industry. There are even artists that owe their careers to their music videos. Music videos have become a venue where music artist is given a chance to impress the public not just with their vocal talent but also with their looks or moves. There are people who become an instant fan because of the music videos they see on TV. It even gave birth to a new type of video directors, those who has credits in making popular music videos. Although there are some video directors that dont specializes in music video directing, there are many who started their directing profession in directing very well known music videos. This is a very important lesson to those directors who are just beginning and trying to make a name in the industry. Directing music videos can be their stepping stone on the way to movie directing that they desire.

Music video is not that important before as it is today. MTV (Music Television) was one of the pioneers that take advantage of the power of music videos and discovered its importance to the music industry. Since 1981, MTV started broadcasting in the USA. From that day on music video gradually rule the music industry. Video Killed the Radio Star by The Buggles was the first video ever played on MTV. MTV instantly become of the most highly controversial show on TV. Some people saw it as the beginning of a new era in the music industry, where people can show what they got aside from singing. On the other hand were people who considered it as an end of true musical talent because artists will become more appreciated if they have good looks instead of having great vocal abilities. Music video aims to deliver the song or give meaning to the song. People can easily relate to the song once they see where it is intended for. It can help listeners relate to the song and somehow feel that the song was written for them.

Today, music videos have already proven how essential it is to an artist success. It is now considered as important as the song itself. There are artists and songs that have become so popular and well known because of their music videos. The industry have also found new ways to generate additional income from selling music video collections that are being sold on tapes or DVDs. Music video creation no matter how small or big the project is can give jobs to people. From music directors, artist and down to the smallest staff also benefit in creating music videos. There are some fans that enjoy watching music videos because of its artistic value. Some fans also think that music videos should be assessed based on its visual qualities and not on the song quality. Although there are many people who think that the song is only secondary to the music video, the music video will only be a tool for the business and will be used to sell the song of the artist.

How To Transfer Windows Media Player Music To Itunes

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You may have some music on Windows Media Player, and you want to add them into iTunes library for your new iPod or iPhone. Or you may want to move your iTunes bought music to Windows Media Player for portable devices such as Zen, Zune, Phone, Sansa, Archos, MP3/MP4 Player, etc. Its easy to do that. And this guide will show the steps to do the job.

Part1. Transfer Windows Media Player music to iTunes

Step1. Open iTunes and select the File — Add Folder to Library menu.

Step2. Browse to your Windows Media Player music folder. iTunes will ask you where your songs are located, which by default will be in your My Music folder on Windows XP, or in your Music folder on Vista.

Step3. Convert Windows Media Player songs to AAC format (.m4a). If you have files in WMA format, you will be prompted to convert those WMA files to AAC. This is a necessary step if you want those tracks available to play on your iPod or iPhone. If you have a large music library in WMA format, converting WMA to AAC may take a long time. Plan to do this at a time when you can leave your computer on and walk away to do something else for awhile. You can also import your WMA files as MP3 instead, which also allows them to work with your iPod, but makes them more portable if you buy something else in the future.

iTunes doesn’t modify your original music files from Windows Media Player. It leaves those songs in their original location and makes copies in your iTunes music folder.

Part2. Transfer iTunes music to Windows Media Player

Because iTunes music has DRM protection, you can’t easily import the music into Windows Media Player by drag and drop. There are two ways to transfer protected music from iTunes to Windows Media Player.

Method1. You can use iTunes to burn the music to a blank CD at first, then use Windows Media Player to rip the music CD, the DRM protection will be remove during the ripping process, then you can rip the CD into WMP library. This way is good for tranferring a few music. For large mount of music, it would take a really long time to transfer music.

Method2. If you don’t have blank CD disk or you have many iTunes music need to transferred to windows media player. You can use DRM Remove. It can legally convert the protected iTunes music to non-protected MP3 music, then you can easily drag and drop the MP3 music into Windows Media Player.

Step1. Download and install the DRM Remove ,the file size is about 7 MB. I have scaned it with Norton Virus protector and AVG spayware protector, it’s safe without any warning.

Step2. Run the DRM Remove, Click Add to import iTunes music, which by default will be in My Music\iTunes\iTunes Music .Or you can run iTunes, click Edit — Advanced Tab, there you will see where your iTunes media folder location.

Step3. Set the output audio format as “MP3 – MPEG Layer-3 Audio (*.mp3)”

Step4. Click Start to run the conversion, it will take a little bit time to finish the job, then click Browse to located your converted mp3 files, drag them into Windows Media Player, done.

Music Production School Characteristics

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Choosing to attend music production school is a big decision, as indeed are all decisions regarding education and career for people just starting their lives. Music production school can give you the tools and experience you need to have a strong, viable career in the music or film industries.

The first thing to consider when you’re thinking about which music production school to choose is the technology level of the program in question. The music industry has a lot of technological equipment and the ability to master it is essential to being able to have a great career in the music industry.

Location is another important feature of the school you choose for your music production education. There are some areas that have advantages over others. For schools that are located in the areas where there are major centers of recording industry, there are options of internships with major recording companies which can give you a good reputation in the industry and give you contacts in the music industries.

Music producers are consistently in high demand in the in the music industry. No matter how much trouble the rise of digital media has caused traditional music industry insiders, music producers are still in demand. Without music producers, all you can have is raw music from the artist, without the ability to have the track polished until it is radio ready.

The pay for a music producer fresh out of college is in the mid-30 thousands. However, for an executive producer, the pay nearly doubles. This makes it a fairly lucrative career for those that are looking for something with steady income and access to new and established musical artists. You can work for a major recording studio, or you can work directly with independent artists.

There are different levels of degree programs available to music production students. You can get a two year degree or you can get a four year degree. Either degree will help you get a job in the industry, and which you choose depends on what matters to you.

For those that have the ability to take their time and can afford to do so, a four year degree is a good decision. For those that are interested in getting into the industry in the near future, a two year degree may be a better fit. Regardless of the initial degree, once you are in the industry you can always return and get more education later in life, perhaps even pursuing advanced degrees.

Music production schools are the best way to get a job in the recording industry. Being a music producer is a rewarding job that gives you longevity in the industry and allows you to participate in the artistic process.